It won’t be hard to pitch the new Ford Mustang to buyers: it looks great, is improved in every single notable way and it can be had with either a V6 or a V8.
However, what dealers may have problems with is making a case for the four-pot turbo Mustang, a car that needs to pipe fake thrumming into the cabin to sound appropriate.
Melanie Banker, Mustang marketing manager put it simply: "The EcoBoost engine is a whole new proposition that we don't have today," and well, people just aren’t accustomed to it. She did say, though, that through clever use of ads, they can steer buyers’ opinions in the right direction - "People look forward to Mustang advertising. It's usually pretty fun.
We're selling dreams."
However, it’s not only the turbo that will be a departure for Mustang sellers and buyers, since it also now offers tech that was previously unheard of in the range.
